Abolaji Rasaq

Creative Director | Multimedia Production & Branding Consultant
Lagos, NG.

About

Seasoned Creative Director and multimedia professional with a unique blend of technical expertise and artistic vision, adept at transforming complex concepts into compelling visual experiences. As the Founder of Zealet Multimedia, I lead a dedicated team in delivering high-impact TV commercials, films, and documentaries for leading brands, leveraging deep knowledge in motion graphics, visual effects, and strategic branding. My entrepreneurial drive, coupled with a proven track record in client collaboration and workflow optimization, positions me to drive creative excellence and measurable results in any dynamic media environment.

Work

Zealet Multimedia
|

Founder & Creative Director

Lagos, Lagos State, Nigeria

Summary

Led Zealet Multimedia as Founder and Creative Director, overseeing a thriving media production company based in Lagos, specializing in high-impact visual content and strategic branding.

Highlights

Directed and produced impactful TV commercials for prominent brands including MTN, Glo, Airtel, and Access Bank, significantly enhancing their market visibility and consumer engagement.

Spearheaded the end-to-end production of diverse multimedia projects, encompassing feature films, documentaries, and short films, ensuring creative integrity and timely delivery.

Provided strategic branding and media consulting services to numerous establishments, leveraging deep industry insights to optimize their visual presence and messaging strategies.

Managed and mentored a dedicated production team, fostering a collaborative environment that consistently delivered exceptional results across all projects.

Implemented innovative visual styles and streamlined production workflows, enhancing efficiency and transforming complex creative concepts into powerful visual experiences.

Education

University of Lagos
Lagos, Lagos State, Nigeria

Bachelor of Science (B.Sc.)

Biochemistry

Languages

English

Skills

Cinematography & Camera Operations

Director of Photography (DOP), Camera Operation, Specialized TV Station Hardware, Lighting Design, Framing, Gimbal Operation.

Design & Visual Arts

Still Graphics, Visual Design, Graphic Design, Art Direction.

Project & Team Management

Workflow Optimization, Team Leadership, Production Management, Stakeholder Engagement, Project Delivery, Client Relationship Management.

Creative Direction

Directing, Creative Strategy, Branding, Media Consulting, Visual Storytelling, Concept Development, Client Collaboration.

Multimedia Production

Motion Graphics, Visual Effects (VFX), Film Production, Documentary Production, Short Films, TV Commercials, Video Editing, Post-Production, Drone Piloting.